In 2003, driven by a ceaseless flow of ideas, José Manuel Ferrero founded estudi{H}ac. In just two decades, his studio has become a leading national and international name in design, a testament to his profound passion for the craft. Ferrero, described as discreet, cultured, elegant, and immensely creative, views design not merely as a profession but as a way of life that keeps his mind perpetually active.
Today, estudi{H}ac operates as a renowned design atelier, specializing in bespoke projects across product design, interior design, and innovative creative concepts for spaces. The studio is dedicated to crafting unique and timeless creations that captivate both visually and through the compelling narratives embedded within them. Every project begins with a strong foundational concept, which Ferrero then imbues with a commercial appeal through his distinctive creative freedom.
Two consistent elements define every estudi{H}ac project: the thoughtful use of color in simple shapes and rich textures.
Ferrero's exceptional work has garnered significant industry recognition, including prestigious accolades such as the GERMAN DESIGN AWARDS, IF DESIGN AWARDS, RESTAURANT & BAR DESIGN AWARDS, and ICFF NEW YORK, among others.