Soraya Pla is a distinguished designer with a holistic approach, whose journey began at the School of Art and Superior Design (EASD) in Valencia, Spain. After graduating in 2000, she initially immersed herself in the fashion world, contributing to well-known firms before establishing her own multidisciplinary design studio.
The Soraya Pla brand was born from her desire to create emotional designs that deeply respect the past – a principle she has cherished from the outset and feels a profound connection to. This reverence for heritage is a hallmark of her work, allowing her to develop a truly unique design language.
Every project under the Soraya Pla brand is built upon three core pillars: Graphic Design, Art Direction, Product Design, and Interiorism. Soraya believes in a holistic understanding of each endeavor, engaging in every phase of the process to ensure a cohesive and impactful outcome.
Currently, Soraya leads her design studio, where her success stems from deep involvement in each project, close client collaboration, and a keen understanding of their needs. Known for being simple, pragmatic, and result-oriented, Soraya Pla embodies creativity. Her work is driven by observation and research, fueled by a genuine curiosity about the world around her. She consistently explores the potential of shapes and actively fosters connections between designer, craftsman, and client. Ultimately, her passion lies in delivering distinct added value to her projects, with the goal of improving the lives of her clients and their businesses.
